HubSpot Breeze is HubSpot's AI suite.
It includes three layers: a free in-app assistant, a roster of credit-billed agents that run end-to-end workflows, and Breeze Intelligence — the Clearbit-derived data layer that powers enrichment, buyer intent and form shortening.
In this guide, I'll show you exactly how Breeze works, what each agent does, what it actually costs in 2026, and where it falls short.
Let's dive in.
Let's clear up the naming first.
HubSpot Breeze is the umbrella brand for every AI capability inside HubSpot. The earlier names — "ChatSpot" and "Breeze Copilot" — are gone.
Breeze sits across every Hub (Marketing, Sales, Service, Content, Data, Commerce) and reads from the same Smart CRM record.
That's the architectural reason its outputs are usually more relevant than a standalone LLM.
HubSpot's own product page puts it this way: "HubSpot's AI that powers the entire customer platform."
Here's how Breeze breaks down:
There's also a fourth, newer layer worth knowing:
Breeze Studio + Breeze Marketplace. This lets admins customize HubSpot-built agents or install partner-built ones — no code required.
Note: HubSpot lists 20+ agents and assistants in total when you include marketplace and beta items. Six are core, generally available agents (covered in section 3).
Breeze Assistant is HubSpot's conversational AI surface.
It lives in the top-right of every HubSpot screen on desktop and mobile.
It has read access to whatever CRM data the logged-in user can see.
Typical jobs include:
Yes. On every plan. Including the free CRM.
This is the single most important pricing fact about Breeze. If you're evaluating HubSpot, you don't need to buy anything to test the Assistant.
It's not autonomous.
It responds to prompts. It does not run workflows on its own.
For our money, the Assistant is the most underrated part of Breeze. The agents get all the marketing — but the Assistant saves real time on day one.
Pro Tip: Third-party testing suggests rate limits around 30 requests per minute and 1,000 per day per user. HubSpot doesn't publish these officially, so treat them as directional.
This is where Breeze gets interesting.
All Breeze Agents are managed in Breeze Studio (Breeze > Breeze Studio) and discovered or installed in Breeze Marketplace.
Each agent has an "agent card" with:
Studio-managed agents default to GPT-5 as of January 12, 2026, per HubSpot's Developer Changelog. Anthropic Claude and other models are used for specific embedded tasks per HubSpot's published Model Cards.
A January 2026 feature called Audit Cards generates a timestamped record of every AI action — which property changed, what the previous value was, and what data informed the decision.
This is the artifact regulated industries have been asking for. It's now the standard governance surface for Breeze.
Now let's break down each agent.
Customer Agent is the AI front line.
What it does: Resolves customer inquiries across channels by pulling answers from your HubSpot knowledge base, website (up to 1,000 pages), PDFs, uploaded files and CRM data.
It can take light actions where you've wired them up (checking order status, resetting passwords) and hands off to a human when configured.
Channels (per HubSpot's setup docs):
There's also a separate "Custom Channels" beta that exposes an API some partners use to add SMS, Instagram, Telegram, LINE and Slack. These aren't native channels on HubSpot's own product page — so treat third-party "9 channels" claims with caution.
Languages: Available in all HubSpot-supported languages. The agent auto-detects the visitor's browser language. Quality depends on multilingual source content — don't expect strong non-English output from an English-only KB.
Where it lives: Service Hub Professional and Enterprise primarily. Since June 2025, it's been activatable from any Pro/Enterprise Hub.
Cost: $0.50 per resolved conversation (50 HubSpot Credits) since 14 April 2026. A conversation that doesn't resolve doesn't bill. 28-day free trial available.
Heads up: There are no custom instructions to tell the bot to upsell, qualify, or follow a script. Its behavior is bounded entirely by its knowledge sources. If your KB is sparse, the agent will be confidently sparse with it.
Prospecting Agent is the AI SDR.
What it does: Watches your CRM and target accounts for buying signals — website behavior, intent, news, hiring trends.
Then it:
As of the 2025 updates, it uses "selling profiles" so different products, personas and markets can have distinct approaches.
Where it lives: Sales Hub Professional and Enterprise. Accessible from Sales Workspace, the dedicated Prospecting Agent app, and the Target Accounts app.
Cost: $1 per qualified lead recommended for outreach (100 HubSpot Credits) since 14 April 2026. Replaces the older per-enrolled-contact monthly fee.
Includes:
The important nuance: It writes — it does not send.
A human still reviews and approves outbound. That's both a compliance feature and a limitation if you were expecting a fully autonomous SDR.
Content Agent is the AI marketer.
What it does: Drafts blog posts, landing pages, marketing emails, podcast scripts and case studies using your CRM data, top-performing past content, uploaded reference files and brand voice.
The April 2025 update added automated pre-publish tasks:
Where it lives: Marketing Hub and Content Hub Professional or Enterprise. Runs on HubSpot Credits.
Best use case: Production at scale where a human edits rather than starts from scratch.
The output is "first draft," not "publish-ready." Quality drops sharply outside English.
Social Media Agent is the AI social manager.
What it does: Analyzes your past social performance, brand voice, audience and industry trends.
Then it generates platform-specific post suggestions for Facebook, LinkedIn, X and Instagram — with recommended publish times.
Every suggestion is human-approve-before-publish.
Where it lives: Marketing Hub Professional and Enterprise. Runs on HubSpot Credits (10 credits per prompt per third-party documentation).
The critical limitation:
"Breeze social media agent is fully optimized for English only. We recommend using English to ensure the most accurate results." — HubSpot product page, verbatim.
For non-English brands, the Social Media Agent is a planning and ideation tool today — not a localized copywriter.
Knowledge Base Agent is the AI documentation team.
What it does: Reads your closed tickets, chats, calls and emails.
Then it identifies questions your team answers repeatedly that don't exist as KB articles — and drafts new articles in your voice.
It works in lockstep with Customer Agent. When Customer Agent flags an "unanswered question," Knowledge Base Agent drafts the article that closes the gap.
Articles are reviewed and published manually.
Where it lives: Service Hub Professional and Enterprise. Requires an active Customer Agent subscription — these two are explicitly designed as a pair.
Languages: Supports all HubSpot-supported languages.
Data Agent is the AI researcher.
What it does: Answers custom, natural-language business questions about your customers by combining CRM data, call/email transcripts, uploaded documents and the open web.
Useful examples HubSpot promotes:
Results land directly in Smart CRM, Data Studio and workflows. Can populate Smart Properties.
Where it lives: Starter and above across most Hubs (the broadest availability of any Breeze Agent).
Cost: 10 credits ($0.10) per response — the cheapest agent.
Languages: All HubSpot-supported languages.
HubSpot is iterating quickly. Currently visible:
Warning: Beta features may consume credits in the future. HubSpot states it "aims to provide 30 days notice before beta features begin consuming credits, but this may not be possible given the rapid pace of beta development."
Breeze Intelligence is the descendant of Clearbit.
HubSpot acquired Clearbit on December 4, 2023, per HubSpot's official IR press release: "HubSpot, Inc. (NYSE: HUBS) announces today that it has successfully finalized its acquisition of Clearbit, a top B2B data provider."
It does three things.
Breeze Intelligence fills CRM gaps from a dataset of over 200 million company and buyer profiles.
It pulls 40+ firmographic, demographic and technographic attributes:
The 2025 packaging change matters here: Standard enrichment of basic fields is now free with Core Seats. Only AI-researched custom fields (Smart Properties) and continuous (auto-refresh) enrichment consume credits.
It identifies companies (not individuals) that are visiting your website even when they don't fill in a form.
It combines reverse-IP with Breeze Intelligence's company graph.
You define a target market and the intent signals that matter. High-fit, high-intent accounts get added to your CRM automatically.
When a known visitor lands on a form, fields that Breeze Intelligence already knows are hidden — leaving only what's missing.
Per Matt Sornson, VP of Product, Breeze Intelligence, in HubSpot's Fall 2024 Spotlight: "One in four people abandon a form because it's too long."
Note: form shortening itself doesn't capture or store data in HubSpot. It's purely a UX optimization at the form layer.
HubSpot states the data is "unified from public sources, trusted third-party vendors, and across the internet," with a human QA team reviewing for accuracy and freshness.
The Clearbit data graph is the foundation. HubSpot has added LLM-driven inference on top.
Honest data-quality flag: Reviews on G2 and Reddit consistently note that the underlying data was already imperfect at Clearbit — and Breeze Intelligence inherited those issues, particularly outside the US. Breeze Intelligence does not provide direct phone numbers and is weaker on European firmographics than some specialist providers. Treat it as "good enough native enrichment" rather than a like-for-like ZoomInfo/Apollo replacement.
Here's where most teams get tripped up.
Since June 2025, all Breeze AI features draw from a single shared monthly pool of HubSpot Credits.
Agents, data enrichment, Smart Properties, buyer intent, AI workflow actions — all from the same bucket.
The allowance is bundled with paid seats:
| Subscription Tier | Monthly Credit Allowance |
|---|---|
| Starter | 500 credits |
| Professional (most Hubs) | 3,000 credits |
| Professional (Data Hub, Customer Platform) | 5,000 credits |
| Enterprise (most Hubs) | 5,000 credits |
| Enterprise (Data Hub, Customer Platform) | 10,000 credits |
Two things to know:
From HubSpot's published Product & Services Catalog:
Two overage settings exist:
Pro Tip: Turn off Auto-Upgrade and set a credit limit before you let any agent run unsupervised. This is the single biggest pricing trap in Breeze.
| Feature | Cost |
|---|---|
| Customer Agent | 50 credits per resolved conversation ($0.50) |
| Prospecting Agent | 100 credits per qualified lead ($1) |
| Data Agent | 10 credits per response ($0.10) |
| Social Media Agent | 10 credits per prompt ($0.10) — per third-party documentation |
| Smart Properties (AI-researched custom CRM fields) | Credits per refresh, varies by complexity |
| Buyer intent (CRM records from anonymous traffic) | Credits per company identified |
| Standard firmographic enrichment | Free with Core Seats (since 2025 packaging update) |
| Capability | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Breeze Assistant | ✅ | ✅ | ✅ | ✅ |
| Standard data enrichment | — | ✅ (free with Core Seat) | ✅ | ✅ |
| Data Agent | — | ✅ | ✅ | ✅ |
| Customer Agent | — | — | ✅ (Service or other Pro Hub) | ✅ |
| Knowledge Base Agent | — | — | ✅ (Service Hub) | ✅ |
| Prospecting Agent | — | — | ✅ (Sales Hub) | ✅ |
| Content Agent | — | — | ✅ (Marketing/Content Hub) | ✅ |
| Social Media Agent | — | — | ✅ (Marketing Hub) | ✅ |
| Breeze Studio agent customization | — | — | ✅ | ✅ |
Indicative list pricing for the Hubs most relevant to Breeze (USD; EUR tracks nearly 1:1):
Note: HubSpot stopped publishing a standalone Breeze Intelligence price page. The URL
hubspot.com/pricing/breeze-intelligencenow redirects to the HubSpot Credits management docs. Third-party references to legacy $45-per-100-credits packs or $5,000 backfill enrichment fees are no longer reflected on HubSpot's official sources as of May 2026. Get current pricing from your account team or the in-app credits page.
We love Breeze. But you should know what you're walking into.
Customer Agent, Prospecting Agent, Data Agent, Smart Properties and buyer intent all draw from the same monthly bucket.
A spike in sales prospecting will starve customer support — and vice versa.
Set a maximum credit limit in account settings on day one. Disable Auto-Upgrade unless you genuinely want the per-contract tier escalation.
No.
No rollover. Period.
Buying a large pack to handle a one-time spike means paying for credits you'll lose at month-end.
This is verbatim from HubSpot's product page. HubSpot hasn't published a date for multilingual support.
For non-English brands, you can still use it for strategy, analytics and idea generation — but localized post copy needs a human or a separate tool.
Just these:
That's it.
Notion, Confluence, Google Drive and external help desks (Zendesk, Intercom, Freshdesk) are not first-class sources.
If your documentation lives elsewhere, you either migrate it into HubSpot or accept degraded answers.
No.
You cannot tell it to:
Its behavior is bounded entirely by its knowledge sources. Thin KB = thin agent.
Inherited, not perfect.
Breeze Intelligence runs on the Clearbit data graph.
Clearbit had documented accuracy issues on G2 and Reddit — especially outside the US. Breeze Intelligence provides no direct phone numbers.
Treat it as good native enrichment, not a complete prospecting database.
Yes — by default, with an opt-out.
HubSpot's AI terms permit use of interaction data to train and improve its AI models, subject to opt-out configuration.
Beta features may begin consuming credits with "30 days notice where possible." Read: not guaranteed.
Review your AI settings and the model cards before scaling.
Not for AI inference.
HubSpot offers EU data hosting in Frankfurt, but AI inference workloads may transit US infrastructure.
For organizations under sector-specific data sovereignty obligations, this requires a documented review with your legal team. HubSpot publishes its sub-processor list and Data Processing Addendum, and Breeze does not process PHI, financial account or biometric data even if those fields exist in your CRM.
No.
"Resolved" and "qualified" are defined by HubSpot.
A conversation handed to a human counts as not-resolved (which is good). A lead surfaced from spam-grade signals still counts as qualified (which is less good).
Watch your "resolved" rate and the quality of leads you're billed for during the 28-day trial.
Implementation discipline. By a wide margin.
Across G2, Reddit and Solutions Partner accounts, one observation comes up again and again:
Messy CRMs make Breeze look bad.
Standardize properties. Deduplicate. Configure handoff rules. Pilot with a single high-value workflow before activating multiple agents.
Here's exactly how we tell clients to roll out Breeze.
Start with Breeze Assistant.
It's free, low-risk, and gives you a working sense of how Breeze grounds itself in your CRM data.
If you also activate Data Agent (Starter and above), you'll see what credit-billed agents feel like before committing to higher-tier Hubs.
Deploy in this order:
1. Customer Agent + Knowledge Base Agent. If your support team is overloaded or you need 24/7 coverage. The 28-day free trial removes the risk and outcome-based pricing aligns spend with deflection.
2. Prospecting Agent. If your SDRs spend more than 30% of their time on research and list-building. Same trial mechanic.
3. Data Agent. If your reps lack pre-call context. It's the cheapest agent ($0.10 per response) and the most broadly available.
4. Content Agent and Social Media Agent. When your marketing team has an editor available to polish first drafts. (Remember: Social Media Agent is English-only.)
Before activating any agent:
HubSpot Breeze is HubSpot's AI suite. It includes three layers: Breeze Assistant (a free conversational helper), Breeze Agents (autonomous, credit-billed teammates that run multi-step workflows like support resolution and sales prospecting), and Breeze Intelligence (the Clearbit-derived data enrichment, buyer intent and form-shortening layer).
Breeze Assistant is free on every HubSpot plan, including the free CRM. Breeze Agents and most Breeze Intelligence features require a paid Hub subscription and consume HubSpot Credits — though standard firmographic data enrichment is now free with Core Seats since the 2025 packaging update.
Breeze pricing is hybrid. Paid seats unlock the features. HubSpot Credits meter the usage. Every Starter+ subscription includes a monthly credit allowance (500 Starter / 3,000 Professional / 5,000 Enterprise on most Hubs). Additional credits cost $10 per 1,000. Two flagship agents use outcome-based pricing: $0.50 per resolved Customer Agent conversation and $1 per Prospecting Agent qualified lead.
Breeze Assistant is conversational. It responds to your prompts, summarizes records, drafts content, and pulls quick reports — synchronously, when you ask. It's free. Breeze Agents are autonomous. They run multi-step workflows in the background (resolving support tickets, identifying prospects, drafting outreach, generating KB articles) and bill via HubSpot Credits.
Customer Agent, Knowledge Base Agent and Data Agent support all HubSpot-supported languages. The Social Media Agent is English-only, per HubSpot's product page. Content Agent works in multiple languages but quality drops sharply outside English.
Breeze Intelligence is HubSpot's data layer, built on the Clearbit data graph HubSpot acquired in December 2023. It provides data enrichment (40+ firmographic, demographic and technographic attributes across 200M+ profiles), buyer intent (identifies companies visiting your site even if they don't fill in a form), and form shortening (hides fields you already know about for known visitors).
Both brands were retired. ChatSpot was rolled into Breeze when the umbrella brand launched. Breeze Copilot was retired at INBOUND 2025 — its functionality was absorbed into Breeze Assistant. There is no longer a separate Copilot product to evaluate.
Not anymore. Between 2 and 15 June 2025, the separate "Breeze Intelligence Credits" packs (100/1,000/10,000) were retired and migrated into the unified HubSpot Credits system. Every Breeze feature — agents, enrichment, Smart Properties, buyer intent — now draws from the same monthly credit pool.
No — not in the way you might expect. There are no custom instructions to tell the Customer Agent to upsell, ask qualifying questions or follow a script. Its behavior is bounded by its knowledge sources (your HubSpot KB, public URLs up to 1,000 pages, uploaded PDFs and CRM data). If you need scripted behavior, you'd customize a different agent in Breeze Studio.
No. Unused HubSpot Credits expire at the end of each month. They do not roll over. Buying a large credit pack to handle a one-time spike means paying for credits you'll lose at month-end.
Per HubSpot's April 2, 2026 company news announcement: "Breeze Customer Agent already resolves 65% of conversations and cuts resolution time by 39%, across more than 8,000 customers who have activated it." Outcome-based pricing ($0.50 per resolved conversation) plus a 28-day free trial makes it low-risk to test on your own data. The biggest determinant of success is the quality of your underlying knowledge base.
This article reflects HubSpot Breeze as of May 2026.
Outcome-based pricing has only existed since 14 April 2026. Audit Cards since January 2026. The unified HubSpot Credits system since June 2025.
Three of the most-cited Breeze features are less than a year old.
HubSpot is iterating on credit rates, agent rosters and beta-to-GA promotions on roughly a quarterly cadence. Expect at least one specific figure in this article (typically a beta agent or a credit allowance) to shift within 12 months.
The structural picture is stable. Assistant + Agents + Intelligence, credit-metered, Smart CRM-grounded, English-first.
The line items are not.
HubSpot's published performance numbers (65% resolution rate, 39% faster resolutions, 10% lift in close rates, 57% QoQ activation growth, 8,000+ Customer Agent customers, 200M+ profiles in Breeze Intelligence) are vendor figures rather than independently audited. Treat them as directional. The 28-day free trial on Customer Agent and Prospecting Agent is the cleanest way to validate against your own data.
Several third-party numbers commonly cited in market commentary — including specific 100/1,000/10,000-credit Breeze Intelligence pack prices and a $5,000 backfill enrichment fee — are no longer reflected on HubSpot's own pricing pages following the credit unification. Verify any Breeze Intelligence-specific pricing with your HubSpot account team rather than secondary sources.
If you want help activating Breeze without burning through your credit pool, book a HubSpot AI readiness review with Superwork. We're a certified HubSpot Solutions Partner — we'll audit your CRM, knowledge base and credit settings before you flip the switch on any agent.