Data enrichment that fills the gaps automatically

Data enrichment is the automated filling-in of missing or outdated record data — firmographics, technographics, job titles, company size and contact details — from enrichment providers and AI, so your CRM records are complete enough to segment, route and score on.

Company firmographics (industry, size, revenue, location), technographics (the tools they use), contact details and job titles, and — using AI — fields inferred from unstructured data like notes and websites.

We use HubSpot's own enrichment (Breeze Intelligence, formerly Clearbit) plus third-party sources like ZoomInfo, Apollo or Cognism where they fit your market, and AI for fields no provider covers. We pick sources based on coverage for your region and segment.

Yes. HubSpot's Breeze Intelligence (built on the former Clearbit) enriches companies and contacts natively. We configure it and layer in additional sources where you need broader or region-specific coverage.

We automate enrichment on record creation and on a refresh schedule, validate against multiple sources where it matters, and monitor coverage and accuracy, so data stays current rather than going stale.