Glossary

The Superwork Glossary

Plain-English definitions of the Sales, Marketing, Customer Success, RevOps and HubSpot terms that run a modern revenue team — with the formulas, examples and HubSpot context most glossaries leave out.

146 terms across 7 topics

Sales

Lead types, pipeline, deal and quota metrics.

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Marketing

Demand gen, funnel, attribution and CAC.

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Customer Success

Churn, NRR/GRR, LTV, health and adoption.

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RevOps & GTM Metrics

ARR/MRR, pipeline coverage and GTM motions.

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CRM & Data

Objects, properties, associations and hygiene.

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Sales Methodologies

BANT, MEDDPICC, SPICED, SPIN, Challenger.

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HubSpot

HubSpot objects, tools, hubs and AI.

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Popular definitions

Marketing Qualified Lead (MQL)Sales Qualified Lead (SQL)Product Qualified Lead (PQL)Sales Accepted Lead (SAL)Lead Scoring Lead Nurturing Sales Pipeline Pipeline Velocity Sales Cycle Length Win Rate Average Deal Size (ACV)Sales Velocity