The challenge
Maritime Robotics was scaling quickly on both the commercial and headcount side, and the tooling hadn't kept up.
Before working with us:
- Rapid growth exposed the need for a more structured approach across marketing, sales, and customer service.
- Rising inquiry volume overwhelmed the sales and service teams and made consistent follow-up difficult.
- Communication gaps between departments slowed collaboration as the team expanded.
- The absence of a shared operational system reduced efficiency and held back employee productivity.
What we did
The project centered on adopting HubSpot as the single source of truth across Marketing, Sales, and Service — and making sure the organization could actually use it day to day. The work combined CRM implementation, internal process design, and hands-on training across departments. Together we:
- Rolled out HubSpot as the shared CRM for Marketing, Sales, and Service, giving every team a single view of the customer.
- Equipped the company with an integrated toolset to attract, convert, and retain customers across the full lifecycle.
- Designed an internal structure that streamlined communication and made critical information easier to track and act on.
- Delivered training and onboarding across all departments to ensure confident, consistent use of the platform.
The results
With one unified system in place, Maritime Robotics scaled without losing alignment:
- €5.4M → €9.2M — revenue growth from 2021 to 2022, with 40% year-over-year growth.
- One unified CRM aligning Marketing, Sales, and Service in a single HubSpot portal.
- Full team enablement — training and onboarding delivered across every department.