HubSpot Credits
HubSpot credits are a usage-based currency for certain features — notably AI and some premium actions — where you consume credits as you use them, on top of your subscription. They let HubSpot meter consumption-based capabilities rather than bundling everything into a flat seat price.
Key takeaways
- Credits meter usage of certain features, especially AI-powered ones.
- They're consumed as you use the feature, separate from seat pricing.
- Monitoring credit usage helps control costs.
How credits work
Some capabilities — particularly AI actions and certain premium features — draw down a balance of credits as they run. You get an allotment with your plan and can buy more; tracking consumption keeps usage-based features from producing surprise costs.
Frequently asked questions
What are HubSpot credits?
A usage-based currency consumed when you use certain features — especially AI-powered ones — on top of your subscription.
What do HubSpot credits pay for?
Consumption-based capabilities such as AI actions and select premium features that are metered rather than bundled into seat pricing.
How do you manage credit usage?
Monitor consumption in HubSpot, set expectations with your team, and purchase additional credits only as needed.
Related service: Optimize your HubSpot spend