HubSpot Data Sync
HubSpot Data Sync keeps records in sync between HubSpot and other apps — two-way and in real time — so a change in one system updates the other. Part of Operations Hub, it connects hundreds of tools without custom code, helping maintain a single source of truth.
Key takeaways
- Data Sync keeps HubSpot and other apps in two-way, real-time sync.
- It connects hundreds of apps without custom code.
- It's a core Operations Hub feature for clean, connected data.
How Data Sync works
You connect an app and map its fields to HubSpot properties; from then on, changes flow both ways automatically. Unlike one-way imports, two-way sync means an update anywhere is reflected everywhere — no stale copies.
Why two-way matters
One-way syncs drift: update a record in the other system and HubSpot falls behind. Two-way, real-time sync keeps both systems consistent, which is what makes a true single source of truth possible across a multi-tool stack.
Frequently asked questions
What is HubSpot Data Sync?
An Operations Hub feature that keeps records in two-way, real-time sync between HubSpot and other apps, without custom code.
Is HubSpot Data Sync two-way?
Yes — changes flow in both directions in real time, so HubSpot and the connected app stay consistent.
What apps does Data Sync connect?
Hundreds of common business apps — covering CRM, finance, support and marketing tools — via HubSpot's data sync integrations.
Related service: Connect your stack with HubSpot