HubSpot Lead Status

Definition

HubSpot Lead Status is a default contact property that tracks where Sales is in working a lead — the sub-state within a lifecycle stage. Typical values include New, Open, In Progress, Open Deal, Unqualified, Attempted to Contact, Connected and Bad Timing, and the options are fully customizable.

Key takeaways

  • Lead Status is the Sales working sub-state; lifecycle stage is the funnel position.
  • Default values map the follow-up journey: New → Attempted → Connected → Open Deal / Unqualified.
  • It's a customizable dropdown you can drive with workflows and routing.

Default Lead Status values

  • New — not yet worked
  • Open — in the queue
  • In Progress — actively being worked
  • Open Deal — has an associated deal
  • Unqualified — not a fit
  • Attempted to Contact / Connected / Bad Timing

Lead Status vs lifecycle stage

These two properties answer different questions and work together. Lifecycle stage says where in the funnel a record sits (Lead, MQL, SQL…); lead status says where Sales is in its follow-up (New, Attempted, Connected…). A contact can be an MQL whose lead status is “Attempted to contact.”

Frequently asked questions

What's the difference between lead status and lifecycle stage in HubSpot?

Lifecycle stage is the funnel position; lead status is the Sales follow-up sub-state within it. They're separate contact properties used in tandem.

Can you customize HubSpot lead status?

Yes — lead status is a dropdown property you can edit, adding or renaming options to match how your team works leads.

How do you update lead status automatically?

Use workflows: enroll contacts on triggers (e.g. a meeting booked) and set lead status as an action, so it reflects real activity without manual updates.

Related service: Configure lead status & routing in HubSpot

Related terms