HubSpot Pipelines
A HubSpot pipeline is a set of stages that records move through — most commonly deal pipelines (your sales process) and ticket pipelines (support). You can run multiple pipelines for different sales motions, products or teams, each with its own stages and probabilities.
Key takeaways
- Deal pipelines model the sales process; ticket pipelines model support workflows.
- You can create multiple pipelines for different products, regions or motions.
- Each pipeline has its own stages — keep them tied to a real, repeatable process.
Deal vs ticket pipelines
Deal pipelines track opportunities toward revenue; ticket pipelines track support or service requests toward resolution. Both share the same idea — records progressing through defined stages — applied to different jobs.
When to use multiple pipelines
- Distinct sales motions (new business vs renewals/expansion).
- Different products or business units with different stages.
- Separate regions or teams that sell differently.
Frequently asked questions
How many pipelines can you have in HubSpot?
It depends on your subscription tier — higher plans allow more deal and ticket pipelines. Most teams only need a few, kept deliberately simple.
What's the difference between a pipeline and a deal stage?
A pipeline is the whole process; a deal stage is one step within it. A pipeline contains an ordered set of stages.
Should I use multiple pipelines?
Only when a motion genuinely has different stages — for example new business versus renewals. Splitting pipelines unnecessarily fragments reporting.
Related service: Design your HubSpot pipelines