All prompts
Marketing & content

AEO content optimizer

Restructure an article so answer engines like ChatGPT and Perplexity can quote it — quick answers, FAQ, citable claims.

Works withClaudeChatGPT

When to use it

Your content ranks but never gets cited by AI assistants. This rewrites for quotability without gutting what already works in classic search.

The prompt

Now optimize this article for AI answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews) without changing its voice or reducing its depth. Apply these changes and show me each one:

1. Direct answer up front: Right after the introduction, add a 40–60 word "short answer" paragraph (or a "Key takeaways" box of 3–5 one-sentence points) that answers the core question of the article in a way that could be quoted on its own.

2. Question-style headings: Where a section answers a question readers actually ask, rewrite its H2/H3 as that question (e.g. "How long does a HubSpot migration take?"). Keep the rest as statements. Don't force it.

3. Answer-first sections: Make sure the first 1–2 sentences under each heading give a complete, self-contained answer before the explanation. Each of those opening sentences should make sense if quoted alone, with no "this" or "it" referring back to earlier text.

4. Quotable specifics: Turn vague claims into specific ones with a number, a range, a timeframe, or a named condition, using the expert's statements and cited sources. Flag any specifics you can't support so I can verify or cut them.

5. Definitions: For each key term or concept the article relies on, make sure there's a one-sentence definition in the form "[Term] is ..." the first time it appears.

6. Entity clarity: Use full names for tools, companies, methods, and people on first mention (not "the platform", "the tool"). Mention the author/expert by name and role once so the expertise is attributable.

7. FAQ section: Add an FAQ near the end with 4–6 questions people genuinely ask about this topic (from People Also Ask, forums, and how AI assistants phrase it), each answered in 2–4 sentences. Don't repeat the exact questions already used as headings.

8. Schema: Output JSON-LD for Article (headline, author, datePublished, dateModified) and FAQPage (from the FAQ section) that I can paste into the page's head. If the article is a how-to, also output HowTo schema for the steps.

Show the edited article first, then the schema blocks separately. Do not change the focus keyword placements from the SEO pass.

Article:
[PASTE FULL ARTICLE HERE]

How to use it

  1. 1Run after the SEO pass (or on any published article), pasting the full text.
  2. 2Keep question headings only where they read naturally; verify every new specific against your source or transcript.
  3. 3Check the short answer is actually correct — it's the sentence most likely to be quoted out of context.
  4. 4Paste the JSON-LD into the page's head (HubSpot: post Settings → Advanced → Head HTML), validate it with Google's Rich Results Test, and update the modified date.

Tips

  • Run it on your money pages first — the posts that drive pipeline, not traffic.
  • Specific beats comprehensive: one exact number gets cited over three vague paragraphs.
  • Recheck quarterly; answer engines refresh their retrieval often.

Related resources

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