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Data quality

CRM property audit

Paste a property export and get a prioritised audit: fill rates, format problems, duplicates-in-disguise and what to fix first.

Works withClaudeChatGPT

When to use it

Before any scoring, routing or enrichment project — bad inputs quietly break all three. Run this on your most-used object first, usually companies.

The prompt

You are a RevOps consultant auditing a HubSpot property export. I will paste a CSV export of our [OBJECT — companies/contacts/deals] with all properties. Analyse it and report: 1) Fill rate per property, flagging anything under 60% that other tools depend on. 2) Format inconsistencies — mixed casing, phone and date formats, free-text values that should be dropdowns. 3) Fields that duplicate each other under different names. 4) Values that look like test or junk data. Finish with a prioritised fix list: for each item, the fix, whether it can be automated with a HubSpot workflow or needs manual cleanup, and what breaks downstream if we skip it. Ask me clarifying questions about fields you cannot interpret before you assume.

How to use it

  1. 1Export the object from HubSpot (index page → Export) with all properties.
  2. 2Paste the prompt, then attach or paste the CSV.
  3. 3Answer the clarifying questions — field meaning is where audits go wrong.
  4. 4Work the fix list top-down; automate the workflow-fixable items first.

Tips

  • Large portals: export a random 1,000-row sample rather than everything.
  • Strip obviously sensitive columns before pasting — the audit rarely needs them.
  • Re-run after the cleanup and compare fill rates for a before/after you can show.

Related resources

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