Custom objects that model your real business
Model what standard CRM objects can't — custom objects, properties and associations built around how your business actually works.
Custom Objects
Implementation plan
Custom object and data-model design
DoneProperties, associations and association labels
DoneCustom object records imported or synced
DoneAutomation and workflows on custom objects
LiveReporting and dashboards for custom objects
QueuedWhat you get
Contacts, companies and deals don't fit every business. We design and build custom objects in HubSpot — with the right properties, associations and automation — so subscriptions, assets, projects, vehicles or whatever your business runs on live natively in the CRM, fully reportable and connected to the rest of your data.
Talk to salesWhat's included
- Custom object and data-model design
- Properties, associations and association labels
- Custom object records imported or synced
- Automation and workflows on custom objects
- Reporting and dashboards for custom objects
- Permissions and documentation
A clear, repeatable process
Model
We design the object, its properties and how it associates to your other records.
Build
We create the custom object, properties, associations and automation in HubSpot.
Migrate
We import or sync your records, deduplicated and mapped to the new model.
Enable
We build reporting, set permissions and train your team on the new object.
What changes for you
A CRM that mirrors your real business
Reportable data beyond contacts and deals
A scalable model for automation and AI
Frequently asked questions
What are HubSpot custom objects?
Custom objects are record types you define beyond HubSpot's standard contacts, companies, deals and tickets — for example subscriptions, properties, vehicles or projects — with their own properties and associations, so your unique business data lives natively in the CRM.
When do I need a custom object vs a standard one?
Use a standard object where your data fits contacts, companies, deals or tickets. Use a custom object when you have a distinct record type with its own lifecycle and properties that doesn't fit those — and that you need to report on and automate.
Which HubSpot tier supports custom objects?
Custom objects require an Enterprise tier of Sales, Service, Marketing or Content Hub, or Operations Hub Enterprise. We confirm your subscription supports them before designing the model.
Can custom objects be reported on and automated?
Yes. Custom objects work with HubSpot's reporting, dashboards, workflows and associations just like standard objects, so you can automate processes and report on them across your data.
Can you migrate existing data into custom objects?
Yes. We import or sync your existing records into the new custom objects with their properties and associations mapped, deduplicated and validated, so the model launches with clean data.
Related Technical Services
Integrations
Connect HubSpot to the rest of your stack — ERPs, billing, data warehouses and internal systems — with reliable, maintainable integrations.
Programmable Automation
Go beyond standard workflows — custom-coded automation that handles the logic HubSpot's no-code tools can't.
HubSpot Development
Custom themes, modules, templates and portals on HubSpot's CMS — built to your design and connected to your CRM.
Ready to get started with Custom Objects?
Talk to sales and we'll scope it against your HubSpot setup — fixed monthly pricing, cancel anytime.