Baseloop + HubSpot integration
AI-built enrichment workflows with two-way HubSpot sync: describe what you need in plain language, and Baseloop enriches your contacts and companies from 40+ providers — with HubSpot staying the single source of truth.
Baseloop
Implementation plan
Connect Baseloop to your HubSpot portal with two-way sync mapped to your data model — no duplicates
DoneEnrichment waterfall built around your ICP: the right providers, in the right order, for your market
DoneLead scoring and routing workflows wired into the HubSpot processes your team already runs
DoneAutopilot enrichment on inbound: every new lead arrives enriched before a rep touches it
LiveCredit strategy and monitoring so spend matches value — only pay for data you actually get
QueuedEnrichment that builds itself — and never leaves HubSpot behind
Baseloop is an AI-powered GTM data platform built for HubSpot-first teams. Instead of wiring up nine tools and twenty-four steps, you describe the workflow in plain language — enrich this list, score these accounts, route these leads — and Baseloop's agents build the tables, enrichment waterfalls and routing for you. Data comes from 40+ providers (verified emails and phones, LinkedIn, Apollo, People Data Labs, BuiltWith, AI research agents), and only successful enrichments consume credits.
The HubSpot integration is native and two-way: trigger workflows from HubSpot lists and properties, create and update companies and contacts, log notes, tasks, calls, meetings and emails — without duplicates. The value is in the configuration: mapping the sync to your data model, building the waterfall around your ICP, and wiring scoring and routing into the workflows your team already runs. That's what we set up and maintain — it's the same setup we run for our own GTM.
What the integration does
- Describe workflows in natural language — Baseloop's agents build the tables, enrichment sequences, scoring and routing
- Waterfall enrichment across 40+ providers: verified emails and phones, LinkedIn, Apollo, People Data Labs, BuiltWith and AI research agents
- Two-way HubSpot sync without duplicates — companies, contacts, notes, tasks, calls, meetings and emails
- Trigger enrichment from HubSpot lists and properties, and write results straight back to the record
- Autopilot enrichment: new inbound records are enriched continuously as they arrive
- Only successful enrichments consume credits — and seats are unlimited on every plan
Baseloop + HubSpot vs HubSpot Breeze Intelligence
HubSpot ships its own enrichment in Breeze Intelligence, and for basic firmographics it's a fine start. Here's an honest look at where each one wins, so you buy the right thing.
| Capability | HubSpot Breeze Intelligence | Baseloop + HubSpot |
|---|---|---|
| Company & contact firmographics | Single source, credit-based | Waterfall across 40+ providers |
| Verified emails & phone numbers | ~Limited coverage | Multi-provider with verification |
| AI research agents for custom questions | Ask anything per record | |
| Waterfall fallback when a provider misses | Only successful hits cost credits | |
| Buyer intent signals | Built into Breeze | ~Via connected providers |
| Trigger from HubSpot lists & properties | ~Form shortening & auto-enrich | Any list or property change |
| Continuous enrichment of new records | ~On create, single source | Autopilot on Pro |
| Build workflows in natural language | Claude & Codex agents | |
| Pricing model | ~Credits per portal tier | Unlimited seats, rollover credits |
A clear, repeatable rollout
Scope
We map your ICP, your data gaps and exactly which fields should land in HubSpot.
Connect & configure
We set up the two-way sync, map properties to your data model and build the enrichment waterfall.
Automate
We wire scoring, routing and autopilot enrichment into your HubSpot workflows.
Enable
We train your team and hand over a documented, working setup — the same way we run our own.
What the licence costs
Starter
Verified emails and phones, AI research agents, waterfall enrichment and CRM push — everything a lean team needs to stop paying per seat.
Pro
Everything in Starter plus two-way HubSpot sync, autopilot enrichment of new records, dedicated Slack support and priority support.
Scale
Everything in Pro plus custom credit packages, monthly table builds, bulk discounts and a dedicated growth consultant.
Baseloop is licensed separately from Superwork's implementation. All plans include CRM sync and unlimited seats; only successful enrichments consume credits, and unused credits roll over up to 2 months on Starter and Pro. Prices shown are Baseloop's published monthly rates (annual billing takes 10% off and adds credits) — always confirm current pricing on Baseloop's site.
Baseloop pricingFrequently asked questions
What does the Baseloop HubSpot integration do?
It connects Baseloop's enrichment engine to HubSpot with a native two-way sync: workflows trigger from HubSpot lists and properties, and Baseloop writes enriched data back to companies and contacts — plus notes, tasks, calls, meetings and emails — without creating duplicates. HubSpot stays the single source of truth; Baseloop keeps it filled with verified data.
How is Baseloop different from HubSpot's Breeze Intelligence?
Breeze Intelligence enriches from a single dataset with portal-tier credits, and it's a fine start for basic firmographics. Baseloop runs a waterfall across 40+ providers — so when one source misses, the next one tries — adds AI research agents for custom questions, and only charges credits for successful enrichments. Use Breeze for the basics; use Baseloop when data quality and coverage are a real revenue lever.
How is it different from Clay?
Same category, different philosophy. Clay gives you a powerful spreadsheet you configure yourself — typically many tools and steps per workflow. Baseloop builds the workflow from a plain-language description: its agents create the tables, waterfalls, scoring and routing for you. For HubSpot-first teams without a dedicated Clay operator, that's the difference between a tool you own and a system that runs.
What gets synced to HubSpot?
Companies and contacts are created, updated and referenced two-way, with enriched fields mapped to your properties. Baseloop can also log notes, tasks, calls, meetings and emails on records, and trigger from any HubSpot list or property change — so enrichment slots into the workflows your team already runs.
What does Baseloop cost?
Baseloop publishes two standard plans — Starter at €149/month with 2,000 credits and Pro at €499/month with 15,000 credits, both with unlimited seats — plus a custom Scale plan. Annual billing takes 10% off and adds credits, unused credits roll over up to 2 months, and only successful enrichments consume credits. There's a 7-day free Pro trial with no credit card. This is the Baseloop licence and is separate from Superwork's implementation — confirm current pricing on baseloop.io.
Do we need a developer, and how long does setup take?
No developer — the HubSpot connection is native, and Baseloop's agents do the heavy lifting inside the platform. We handle the sync mapping, waterfall design, scoring and routing; a focused setup typically takes days, and a full rollout with autopilot enrichment and training under two weeks. We run Baseloop for our own GTM, so you're getting a setup we use ourselves.
Get Baseloop live in HubSpot — properly.
We connect, configure and automate the whole thing, then train your reps. Fixed monthly pricing, cancel anytime.