What Is a CRM Property (Field)?
A CRM property (or field) is a single piece of information stored on a record — a contact's email, a deal's value, a company's industry. Properties define what data a CRM captures, and well-structured properties are the foundation of reliable segmentation and reporting.
Key takeaways
- Properties (fields) are the individual data points on a record.
- Types include text, dropdown, number, date, boolean and calculated.
- Clean property design is what makes segmentation and reporting trustworthy.
Common property types
- Single-line and multi-line text
- Dropdown, radio and checkbox selects
- Number, date and boolean
- Calculated properties derived from other fields
Property hygiene
Every duplicate or vaguely-named property makes reporting harder. Standardize naming, use the right field type, and resist creating a new property when an existing one will do — discipline here is what keeps the CRM analyzable.
Frequently asked questions
What's the difference between a property and a field?
Nothing — “property” is simply HubSpot's term for a field: one piece of data stored on a record.
What is a calculated property?
A property whose value is computed from other properties — like a formula or a sum across associated records — rather than entered manually.
How many properties should I create?
Only what you'll actually use for segmentation, automation or reporting. Excess custom properties create clutter and degrade data quality.
Related service: Audit your CRM properties