HubSpot Properties & Custom Properties
HubSpot properties are the fields that store information on a record — a contact's email, a deal's amount, a company's industry. HubSpot ships hundreds of default properties and lets you create custom properties of many types (text, dropdown, number, date, calculated) on any object.
Key takeaways
- Properties are the fields on records; every object has its own set.
- Types include single-line text, dropdown, number, date, boolean and calculated.
- Clean, well-named properties are the foundation of trustworthy reporting.
Default vs custom properties
HubSpot provides hundreds of default properties out of the box. When your business needs to capture something specific — a renewal date, a tier, a region — you create a custom property with the right field type so it's usable in lists, reports and automation.
Common property types
- Single-line / multi-line text
- Dropdown, radio and multiple-checkbox selects
- Number, date and date-picker
- Boolean (yes/no) and calculated properties
Frequently asked questions
What's the difference between a property and a field?
Nothing — “property” is HubSpot's term for what other systems call a field: a single piece of data stored on a record.
Can you create custom properties in HubSpot?
Yes, on any standard or custom object. Choose a field type that matches the data so it stays clean and reportable.
What is a calculated property?
A property whose value is computed from other properties — for example a formula or a min/max/sum across associated records — rather than entered manually.
Related service: Clean up your HubSpot properties