HubSpot Custom Objects
HubSpot custom objects let you create record types beyond the standard contacts, companies, deals and tickets — modeling data unique to your business, like subscriptions, properties or shipments. Each custom object has its own properties and associations, and is available on Enterprise tiers.
Key takeaways
- Custom objects model business-specific records beyond the standard objects.
- Each has its own properties and associations, like a standard object.
- Available on Enterprise plans.
When to use a custom object
When something central to your business doesn't fit contacts, companies, deals or tickets — and you need to report and automate on it — a custom object is the answer. If it's just a field on an existing record, a custom property is enough; reach for a custom object when it's a distinct entity with its own lifecycle.
Examples
- Subscriptions or memberships
- Properties, vehicles or other physical assets
- Shipments, courses, or projects
Frequently asked questions
What are HubSpot custom objects?
Record types you define beyond the standard objects, for data unique to your business — each with its own properties and associations.
What plan includes custom objects?
Custom objects are available on HubSpot Enterprise tiers.
When should I use a custom object instead of a property?
Use a custom property for a field on an existing record; use a custom object when you have a distinct entity with its own lifecycle, properties and associations.
Related service: Design custom objects in HubSpot