What Is HubSpot Marketing Hub?
HubSpot Marketing Hub is the marketing software within the HubSpot platform — email, forms, landing pages, campaigns, automation, ads and attribution — built on the Smart CRM. It's priced partly by marketing contacts and lets teams run demand gen and nurturing from the same data Sales uses.
Key takeaways
- Marketing Hub covers email, forms, landing pages, automation, ads and attribution.
- It's priced partly on the number of marketing contacts.
- It shares the Smart CRM with Sales and Service.
What's in Marketing Hub
- Email marketing and landing pages
- Forms and lead capture
- Workflows and marketing automation
- Campaigns, ads and attribution reporting
Pricing and contacts
Marketing Hub's cost scales with marketing contacts — the people you actively email and advertise to — so managing marketing vs non-marketing status is the main lever on price. Everything runs on the shared CRM, so marketing engagement is visible to Sales.
Frequently asked questions
What is HubSpot Marketing Hub?
HubSpot's marketing software — email, forms, landing pages, automation, ads and attribution — built on the shared Smart CRM.
How is Marketing Hub priced?
By tier plus the number of marketing contacts you actively market to, so managing that status controls cost.
What does Marketing Hub include?
Email, landing pages, forms, marketing automation, campaigns, ad management and attribution reporting.
Related service: Run Marketing Hub with Superwork