HubSpot Campaigns
HubSpot campaigns group related marketing assets — emails, landing pages, ads, social posts, workflows — under one initiative so you can plan, execute and measure them together. The campaigns tool ties all the pieces to shared goals and reports on their combined performance and influence on revenue.
Key takeaways
- Campaigns group related assets under one initiative for unified reporting.
- They tie emails, pages, ads and workflows to shared goals.
- They show a campaign's combined influence on pipeline and revenue.
What a campaign organizes
- Emails, landing pages and forms
- Ads and social posts
- Workflows, CTAs and blog content
- Goals and budget for the initiative
Why it matters
Without campaigns, assets are scattered and you can only measure each in isolation. Grouping them shows the initiative's total impact — sessions, contacts, influenced pipeline — so you can judge the campaign as a whole, not piece by piece.
Frequently asked questions
What are HubSpot campaigns?
A tool to group related marketing assets under one initiative so you can plan, execute and measure them together.
What can you add to a HubSpot campaign?
Emails, landing pages, forms, ads, social posts, workflows, CTAs and blog content, plus goals and budget.
How do campaigns report?
They roll up the combined performance of all associated assets — sessions, new contacts and influenced revenue — for the initiative as a whole.
Related service: Run campaigns in HubSpot