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Case Study

How Hatteland Technology grew from €33M to €44M in 2 years

Hatteland Technology is a global technology partner for system integrators, offering solutions in display, panel PC, industrial computing, industrial networks, and camera and surveillance. Together, we rebuilt their go-to-market around inbound marketing and HubSpot.

Before working with us

  1. Marketing relied on isolated push tactics like Google Ads with no underlying strategy or measurement.
  2. A recent merger between Elektronix AS and Hatteland Display left two separate web presences and brand identities to consolidate.
  3. There was no systematic way to generate, qualify, or nurture leads for the sales team.
  4. The team lacked a shared understanding of personas, customer journey, and content priorities.

Client context

Hatteland Technology is the result of a merger between Elektronix AS and Hatteland Display, serving system integrators across multiple industries globally. In 2018, management decided to modernize how they approached the market and move away from traditional push marketing toward a customer-focused inbound approach.

The project combined strategy and persona work, a full HubSpot Enterprise Growth Suite implementation, and a new website built on HubSpot CMS to serve the merged business.

Steps we took together

  • Defined personas across priority business areas and mapped the questions and objections buyers encounter through the customer journey.
  • Conducted keyword research to identify themes and search terms for organic visibility.
  • Built a campaign roadmap covering gated content, articles, and email sequences needed to attract and convert leads.
  • Implemented HubSpot Enterprise Growth Suite across marketing, sales, and service.
  • Imported and cleaned the existing contact database, segmenting contacts by customer status and country.
  • Built automated lead nurturing and qualification workflows tied to on-site behaviour.
  • Designed and launched a unified website on HubSpot CMS for the merged company.
  • Produced ebooks, SEO-optimised articles, and customer stories aligned with each business area.
  • Launched retargeting, paid social, and Google Ads campaigns to drive and re-engage traffic.

 

What they achieved

€33M → €44M

Revenue growth over two years during the engagement

357% increase in traffic

Monthly website visits grew from 3,500 to 16,000

900 leads generated

Through digital marketing campaigns and nurture workflows