HubSpot Reports & Dashboards
HubSpot reports and dashboards turn your CRM data into visual insight — pipeline, conversion, traffic, revenue and custom metrics — assembled into shareable dashboards. Because everything runs on one data model, reports can span Marketing, Sales and Service without exporting to spreadsheets.
Key takeaways
- Reports visualize CRM data; dashboards collect reports into shareable views.
- They span Marketing, Sales and Service on one data model.
- Custom report builders allow cross-object analysis on higher tiers.
What you can report on
- Pipeline, deal and forecast metrics
- Funnel and conversion rates
- Marketing traffic, sources and campaigns
- Service tickets, SLAs and satisfaction
Why one data model matters
Because Marketing, Sales and Service share the same objects, a single report can connect a campaign to the pipeline it influenced and the customers it produced — analysis that's painful when each team exports its own spreadsheet.
Frequently asked questions
What are HubSpot reports and dashboards?
Tools that turn CRM data into visual reports and collect them into shareable dashboards spanning Marketing, Sales and Service.
Can you build custom reports in HubSpot?
Yes — the custom report builder allows cross-object analysis on higher tiers, beyond the standard out-of-the-box reports.
What plan is needed for advanced reporting?
Basic dashboards are widely available; custom and cross-object reporting expands on Professional and Enterprise tiers.
Related service: Build dashboards in HubSpot