Oslo, Norway — Today we're announcing that Nettly is becoming Superwork — and with it, a new way to run HubSpot. We've turned our project-based consultancy into RevOps-as-a-Service: a fixed monthly subscription that plugs a vetted HubSpot crew and an automation layer directly into your portal, with most work shipped in 24–48 hours.
The name is new. The team, the HubSpot expertise and the clients all carry over. What's changed is the model — and we think it's the model serious B2B companies will use to run HubSpot from here on.
Why we changed
We spent years as a Norwegian HubSpot shop doing genuinely good work, one statement of work at a time. But we kept watching the same friction play out across every engagement:
- Speed. Operators waiting weeks for changes that should take hours — a lifecycle stage, an attribution report, a workflow fix — because everything had to be scoped, quoted and queued first.
- Cost. Teams paying agency margins and change-order fees for work that a subscription could deliver for a predictable monthly price.
- Context. Hard-won knowledge of a portal walking out the door the moment an engagement closed, so the next project started from zero.
The old options both break down. Hire an agency and you get a discovery deck, a six-week timeline and a change-order form every time reality moves. Load it onto one overstretched ops person and they're three sprints behind, learning your stack as they go. So we rebuilt the company into the thing we wished existed.
What RevOps-as-a-Service means
You don't buy a project. You don't sign a SOW. You subscribe — and a vetted crew plugs straight into your HubSpot portal. The model rests on six things:
- Subscription — a fixed monthly price and a clear scope. No SOWs, no surprises, no procurement marathon.
- Capacity — RevOps capacity on tap. Scale it up when you're shipping, pause it when you're not.
- Speed — most requests turned around in 24–48 hours, async by default, so work moves while you sleep.
- Depth — vetted HubSpot & RevOps specialists who've already solved your problem a hundred times.
- Leverage — an automation & AI layer that does the repetitive build, faster than any agency floor, and never forgets your setup.
- Coordination — one dedicated RevOps lead who knows your portal. A single point of contact, not a relay of account managers.
Who it's for
Superwork is built for operators who already know what they want — the RevOps lead carrying the whole system on their shoulders, the B2B SaaS team scaling pipeline and done waiting six weeks to fix a report, and the company that's outgrown the agency relationship and wants a partner that works the way a modern in-house team does. You don't need hand-holding. You need execution, at speed, by people who've done it before.
What stays the same
Everything that made Nettly worth hiring carries straight over: the same senior HubSpot expertise, the same people, the same standards. Existing clients keep their team and their context — they simply move onto a faster, more predictable model. Nothing about the quality of the work changes; only how you buy it and how fast it lands.
Getting started
Superwork operates from Oslo and serves B2B teams across Europe. If you want to see how the subscription works against your own HubSpot setup, talk to sales or see how it works. Fixed monthly, async-first, cancel anytime.
For press enquiries, comment or assets, contact the team.