OSLO, Norway — July 15, 2026 — Superwork, the subscription-based HubSpot RevOps agency, today announced a service partnership with Baseloop, the AI-powered go-to-market data platform. Under the partnership, Superwork will design, build, and operate Baseloop workflows for its clients — turning list building, buying signals, target account construction, and data enrichment into managed services delivered directly inside HubSpot.
Most B2B revenue teams still assemble their prospecting data by hand: exported lists, one-off enrichment credits, spreadsheets that go stale the week they are built. Baseloop replaces that manual wiring with AI-built workflows that pull from more than 40 enrichment providers, score records against an ideal customer profile, and sync the results to HubSpot continuously. Superwork brings the missing piece — a dedicated team that scopes, builds, quality-controls, and maintains those workflows as part of its RevOps subscription.
What clients can expect
Target account lists that build themselves. Instead of buying static lists, clients define their ideal customer profile once. Superwork configures Baseloop to source matching companies, verify firmographic fit, and keep the account universe current as companies grow, raise, hire, or change stack.
Buying signals routed to the right rep. Job changes, headcount growth, technology adoption, and other signals are monitored continuously and written into HubSpot as actionable properties — so sequences, scoring, and rep notifications trigger from live data rather than quarterly list refreshes.
Waterfall data enrichment inside HubSpot. New contacts and companies are enriched across multiple providers in sequence, with AI research filling the gaps individual vendors miss. Clients see higher match rates and fewer empty fields — verified emails, LinkedIn profiles, company data, and headcount — without managing a single enrichment contract themselves.
Inbound qualification in minutes, not days. New signups and form fills are enriched, scored against the ICP, and routed to the right owner automatically. Tier-one accounts reach a rep while the interest is still warm.
Clean data that stays clean. Because Superwork operates the workflows on an ongoing basis — with the same QA and documentation standards it applies to all HubSpot work — enrichment does not decay into another abandoned tool. Data quality is monitored continuously and issues are fixed as part of the subscription.
Baseloop reports that customers using its automated workflows have seen up to a 45% increase in outbound-sourced deals. Superwork clients access these capabilities through their existing subscription, with workflow builds scoped and delivered through the Superwork client portal at the same 24–48 hour turnaround that applies to other briefs.
“Every revenue team we work with has the same gap: HubSpot is the system of record, but the data feeding it is assembled by hand. Baseloop lets us close that gap properly. Our clients describe the outcome — the accounts they want, the signals they care about — and we build a workflow that delivers it into HubSpot every day. No new tool for their team to learn, no enrichment contracts to manage. It just becomes part of how their CRM works.”
— Thorstein Nordby, founder of Superwork
“Superwork is exactly the kind of partner we built Baseloop for. They own the full revenue system for their clients, so enriched data and live signals land in a HubSpot portal that is actually structured to use them. Together we take teams from raw data to booked pipeline.”
— Robert Goncear, co-founder of Baseloop
The partnership is available to Superwork clients immediately. Prospective clients can book a demo, or read more about the Baseloop + HubSpot integration.
About Superwork
Superwork is a subscription-based HubSpot RevOps agency for mid-sized and enterprise B2B companies. One fixed monthly subscription gives clients a dedicated team covering revenue operations, automation, reporting, AI, and data — delivered through a client portal with 24–48 hour turnaround on most briefs. Superwork is headquartered in Europe and works with revenue teams globally. Learn more about Superwork →
About Baseloop
Baseloop is an AI-powered go-to-market data platform. Teams describe the workflow they need in natural language, and Baseloop's AI agents build it — enriching records across 40+ data providers, scoring leads against an ideal customer profile, monitoring buying signals, and syncing everything to HubSpot, Salesforce, Attio, and Pipedrive. Learn more at baseloop.io.
Media contact
Thorstein Nordby
Founder, Superwork
thorstein.nordby@superwork.co