Superwork today announced the launch of Easy Redirects, a geo-redirection tool purpose-built for HubSpot Content Hub. Its promise is simple: “send every visitor to the right regional page.” Easy Redirects automatically routes visitors to region-specific pages based on their location — set up in minutes, with no code and no DNS changes.
The problem it solves
Companies running multi-regional sites on HubSpot Content Hub face a recurring headache: a visitor from the Nordics lands on the US page, someone in Germany sees English pricing, and UTM tracking gets lost on the way. HubSpot has no native, marketer-friendly way to route by country, and the alternatives mean either custom code and DNS work or an expensive, heavyweight personalization platform. Easy Redirects closes that gap with a focused, HubSpot-first tool.
What it does
- Country-level targeting with ready-made presets — EU, Nordics, DACH and North America.
- One script tag in your HubSpot site header — no code, no DNS changes.
- Path-based rules so you can geo-route only where it matters (for example, just
/pricing). - UTM & query-parameter preservation, so campaign tracking survives the redirect.
- Built-in loop protection and a visitor opt-out via
?no_redirect=1. - Edge-based IP geolocation with 98%+ country-level accuracy.
- Analytics dashboard showing redirects by country and by rule.
Why we built it
“Every multi-market team on HubSpot hits the same wall: visitors landing on the wrong regional page, and no simple way to fix it. We'd solved it by hand for client after client, so we turned it into a product. Easy Redirects is the tool we wished existed — install one script, set a rule, and every visitor lands on the right page. No code, no DNS, no enterprise personalization platform.”
— Thorstein Nordby, CEO and founder of Superwork
Availability & pricing
Easy Redirects is available today at easyredirects.com. It starts with a free tier, with paid plans from $19/month (Starter) up to an Agency plan at $149/month, scaled by site count and monthly redirect volume.
It's the latest in Superwork's set of HubSpot tools, alongside our free AEO audit and ROI calculator.
About Superwork
Superwork is RevOps-as-a-Service for HubSpot — a fixed monthly subscription that plugs a vetted HubSpot crew and an automation layer straight into your portal, with most work shipped in 24–48 hours. Learn more about Superwork →
For press enquiries, comment or assets, contact the team.