How do you migrate from SuperOffice to HubSpot without losing data history?
You use HubSpot's API, not the CSV import tool. The API lets every record be created with its original timestamp, so a call logged in SuperOffice on March 15, 2022 shows up in HubSpot dated March 15, 2022. Your sales reps can scroll a contact's full multi-year timeline exactly as it happened, and date-based reports work from day one because every record carries the right dates.
Why is CSV import a bad way to migrate from SuperOffice to HubSpot?
Because HubSpot's CSV import stamps every imported engagement with today's date. Import three years of calls, meetings, and emails and they all collapse onto migration day — flattening the customer timeline and breaking any report that relies on activity dates, like "last contacted" or "average time to close." CSV import is acceptable for basic company and contact fields, but never for activity history.
How does SuperOffice's data model map to HubSpot's?
SuperOffice's core objects — Company, Contact, and Sale — map to HubSpot's Company, Contact, and Deal. Underneath, SuperOffice keeps Documents and Follow-ups as separate object types, while HubSpot consolidates them under Activities: calls become call activities, meetings become meeting activities, email documents become email activities with files attached, and non-email documents become notes with the original file attached.
What SuperOffice data can actually be migrated to HubSpot?
Essentially all core CRM data: companies (name, organization number, address, industry, custom fields), contacts (name, email, phone, title, position, company association, primary-contact labels), deals/sales (amount, currency, close date, owner, probability, stage), and full activity history — meetings, calls, emails, and notes with attachments. File attachments can be migrated as HubSpot files, though they add volume and complexity to the migration.
How are SuperOffice "Sales" mapped to HubSpot deals?
Sale status and probability stage map to your HubSpot pipeline stages — for example, Open and early-stage to Qualifying, quote sent to Quoting, negotiation to Negotiating, Sold to Closed Won, and Lost to Closed Lost. Amount, currency, close date, owner, and probability all carry over, and any custom fields on sales (like product-interest flags) become custom deal properties in HubSpot.
How long does a SuperOffice to HubSpot migration take?
For a mid-sized company with 5,000 to 20,000 contacts, a few thousand deals, and a couple of years of activity, expect roughly 4 to 8 weeks: audit and field mapping (week 1–2), migration script development and testing (week 2–4), a full sandbox run (week 4–5), validation (week 5–6), production migration (week 6–7), and user training and go-live support (week 7–8). Rushing the process is how data ends up broken.
How much does a SuperOffice to HubSpot migration cost in 2026?
Partner-led CRM migrations typically range from around €4,000 / $4,300 for a straightforward record transfer to €25,000 / $27,000+ for complex multi-object migrations with custom objects and full activity history. Superwork bundles migration into a flat monthly subscription rather than a one-off project fee — and when you buy HubSpot through Superwork as your Solutions Partner, HubSpot waives its onboarding fee.
What happens to SuperOffice users and record ownership during migration?
Every SuperOffice user is mapped to a HubSpot user before migration, so records keep their correct owner. Deactivated users can be migrated with their ownership history intact, and any records without a matching owner are assigned to a default owner you choose — so there are no orphaned records and no broken accountability after go-live.
How are duplicates handled in a SuperOffice to HubSpot migration?
HubSpot deduplicates contacts by email address and companies by domain, which differs from SuperOffice's logic. We define a strategy upfront for contacts without email addresses and companies without websites, so merging is deliberate rather than accidental. This also makes the migration an opportunity to clean data instead of importing years of accumulated mess.
How does the migration handle GDPR and consent for European companies?
SuperOffice tracks consent and legal basis for processing, and we map that directly into HubSpot's GDPR fields — including "Legal basis for processing contact's data." EU portals are hosted in HubSpot's Frankfurt data center by default, and opt-out lists are imported before any first send. Getting this wrong has real compliance consequences, so it is treated as a default, not an upsell.
Should we use a custom API migration or a tool like SuprSwitch?
Both methods talk to HubSpot's API, so both preserve timestamps and associations. A custom API migration gives maximum control for complex custom objects and unusual data structures, at the cost of development time. SuprSwitch is a purpose-built SuperOffice-to-HubSpot tool with visual object and field mapping that can compress a multi-week migration into days. We assess your data during the audit and recommend the right path — there is no one-size-fits-all answer.
Can the migration happen without disrupting our sales team?
Yes. The build, testing, and sandbox runs happen in parallel while your team keeps selling in SuperOffice. The production cutover is scheduled deliberately, validated against source records, and followed by a go-live walkthrough — so reps move into a HubSpot portal that already reflects their complete customer history rather than a blank or half-broken one.