Gating content: Should you put your content behind a form?
In 2014 I was running a one-man consultancy. After cold-calling prospects and going to network events, I wanted to find a more efficient approach to winning new customers.
In 2014 I was running a one-man consultancy. After cold-calling prospects and going to network events, I wanted to find a more efficient approach to winning new customers.
Do your salespeople complain about marketing-generated leads not being qualified enough and that they lack the intent to buy?