The Superwork blog
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Designing a Sales Process: The Buyer’s Journey, Deal Stages and the Sales Playbook
You have a complex product to sell, but you need a scalable sales process that effectively helps your salespeople articulate the benefits and capabilities that your product provides.
Lead handoff optimization for long sales cycles
Do your salespeople complain about marketing-generated leads not being qualified enough? You likely have issues with your lead handoff process.
Gating content: Should you put your content behind a form?
Is gating content a dead tactic, or are there still use-cases for putting content behind a form? Learn three advantages and six disadvantages of gated content.
How to Build a Winning Buyer-Centric B2B Growth Strategy
Are you aligning your sales and marketing process with the way buyers want to buy? Here is how you align with buyers in a complex B2B sale.
Buyer awareness stages: How to align with buyers in a complex B2B sale
Not understanding buyer awareness stages cause misalignment between buyers and sellers. The result is lower win rates and higher acquisition costs.
Lifecycle stages, lead statuses, and nurturing prospects in long sales-cycles
This guide is for those who want to get more out of your contact database using lead scoring, smarter segmentation and email marketing.
Why ABM is the biggest sales and marketing opportunity for SaaS companies
You don't need more leads — you need to focus sales and marketing on the top accounts and segments that actually drive revenue for your SaaS company.
How to Create an Ideal Customer Profile (ICP)
Do you want to win more high-value deals and waste less of your marketing budget? Then you should start with a detailed analysis of your ideal customers.
Kill the MQL: The shortcomings of the lead generation waterfall
The lead generation waterfall model was promised to be a formula for growth. In reality it is an old school approach that drives poor performance.
Outsource and be average: Why you should insource technical B2B content
It sounds so easy. Just pay a monthly sum to an agency and have them produce content and manage your social media without you having to lift a finger.
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