The Superwork blog

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HubSpot

How CEOs and CMOs Benefit from HubSpot Custom Objects

Imagine a tool that not only organizes your customer data but also molds itself to fit your business's unique needs. That's where custom objects in HubSpot c…

Thorstein Nordby·Apr 3, 2025·19 min read
HubSpot

How Businesses Are Increasing Sales Efficiency Using HubSpot's Quoting Tool

Have you ever wondered how other businesses supercharge their sales process? By leveraging HubSpot's quoting tool, companies are reshaping how they manage an…

Thorstein Nordby·Mar 25, 2025·16 min read
HubSpot

How to Build a World-class Outbound Process With HubSpot

Learn how to build a powerful outbound sales process with HubSpot. Discover tips on targeting, messaging, email templates, and tools for successful prospecting.

Thorstein Nordby·Mar 22, 2025·26 min read
Marketing

Ungated content: Is it time to make your content open-access?

Companies are starting to ungate their ebooks and drop the MQL metric. But what are the advantages and disadvantages of making content open-access?

Thorstein Nordby·Mar 17, 2025·9 min read
Sales

Designing a Sales Process: The Buyer’s Journey, Deal Stages and the Sales Playbook

You have a complex product to sell, but you need a scalable sales process that effectively helps your salespeople articulate the benefits and capabilities that your product provides.

Thorstein Nordby·Mar 16, 2025·7 min read
Marketing

Lead handoff optimization for long sales cycles

Do your salespeople complain about marketing-generated leads not being qualified enough? You likely have issues with your lead handoff process.

Thorstein Nordby·Mar 10, 2025·11 min read
Marketing

Gating content: Should you put your content behind a form?

Is gating content a dead tactic, or are there still use-cases for putting content behind a form? Learn three advantages and six disadvantages of gated content.

Thorstein Nordby·Mar 3, 2025·14 min read
Marketing

How to Build a Winning Buyer-Centric B2B Growth Strategy

Are you aligning your sales and marketing process with the way buyers want to buy? Here is how you align with buyers in a complex B2B sale.

Thorstein Nordby·Feb 27, 2025·8 min read
Marketing

Buyer awareness stages: How to align with buyers in a complex B2B sale

Not understanding buyer awareness stages cause misalignment between buyers and sellers. The result is lower win rates and higher acquisition costs.

Thorstein Nordby·Feb 26, 2025·10 min read
Marketing

Lifecycle stages, lead statuses, and nurturing prospects in long sales-cycles

This guide is for those who want to get more out of your contact database using lead scoring, smarter segmentation and email marketing.

Thorstein Nordby·Feb 19, 2025·20 min read

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