The Superwork blog

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Marketing

How to run an Account-Based Marketing (ABM) campaign in HubSpot

Are you a HubSpot user who wants to reach high-value target accounts and close bigger deals? Account-based marketing (ABM) is a B2B sales and marketing strat…

Thorstein Nordby·Apr 30, 2026·10 min read
HubSpot

How to Create High-Ranking Content for Technology Companies

Are you writing content that gets a lot of sharing and comments on social media, attracts qualified traffic to your blog and generates qualified leads for yo…

Thorstein Nordby·Apr 24, 2026·16 min read
HubSpot

HubSpot Buying Groups & the Buying Role Property: The 2026 RevOps Guide

Discover how HubSpot's Buying Groups feature enhances B2B sales by visualizing stakeholder roles, improving deal management, and boosting forecasting accuracy.

Thorstein Nordby·Apr 18, 2026·10 min read
HubSpot

HubSpot Lifecycle Stages: The Definitive RevOps Guide (2026)

HubSpot lifecycle stages explained: the 8 default stages, lifecycle vs lead status, the MQL handoff, and how to automate without breaking reports.

Thorstein Nordby·Apr 16, 2026·24 min read
HubSpot

HubSpot Lead Status: The Field Most Teams Get Wrong (2026)

What HubSpot lead status is, how it differs from the Leads object, the 8 default values, how to automate it, and the reporting limit nobody mentions.

Thorstein Nordby·Apr 13, 2026·15 min read
HubSpot

HubSpot Notetaker: when to use it, when to skip it (2026)

Discover HubSpot Notetaker, an AI meeting assistant for seamless CRM logging, transcription, and action item generation. Learn its features, limitations, and pricing.

Thorstein Nordby·Apr 6, 2026·11 min read
HubSpot

HubSpot Integrations: Native vs. Middleware vs. Custom (2026 Guide)

Discover how to choose the right HubSpot integration option—native, middleware, or custom API—to optimize your data flow and enhance your RevOps strategy.

Thorstein Nordby·Mar 30, 2026·16 min read
HubSpot

HubSpot Service Hub vs Zendesk in 2026: The Honest Comparison

Discover the key differences between HubSpot Service Hub and Zendesk Suite in 2026, including pricing, AI capabilities, and the impact of Zendesk's CRM exit.

Thorstein Nordby·Mar 27, 2026·34 min read
HubSpot

HubSpot Service vs SuperOffice Service: An Honest Comparison for 2026

Discover the key differences between HubSpot Service Hub and SuperOffice Service for B2B teams in 2026, focusing on AI capabilities, pricing, and features.

Thorstein Nordby·Mar 26, 2026·15 min read
HubSpot

HubSpot Service vs Salesforce Service Cloud in 2026

Discover the differences between HubSpot Service Hub and Salesforce Service Cloud in 2026, covering pricing, functionality, and ideal buyer profiles.

Thorstein Nordby·Mar 20, 2026·41 min read

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