Marketo / Pardot to HubSpot migration

A Marketo / Pardot to HubSpot migration is the process of moving your prospects and contacts, programs, nurtures, lead scoring, forms, landing pages and history out of Adobe Marketo Engage or Salesforce Marketing Cloud Account Engagement (Pardot) and into HubSpot. We rebuild automations as HubSpot workflows, recreate scoring, preserve your Salesforce sync and consent, and validate everything end-to-end.

Most Marketo or Pardot migrations take 4–10 weeks, depending on contact and prospect volume, the number of programs and nurtures, the complexity of your scoring models, and whether a Salesforce sync needs to be realigned. We confirm a timeline after a full audit.

We migrate prospects and contacts, programs and smart campaigns, Engagement Studio nurtures, lead and prospect scoring, forms, landing pages, and engagement history. Programs and nurtures become HubSpot workflows, scoring is recreated in HubSpot, and an existing Salesforce sync is preserved.

Yes. We rebuild your Marketo smart campaigns and Pardot Engagement Studio flows natively as HubSpot workflows rather than copying them one-for-one, and recreate your emails, forms and landing pages in HubSpot. This preserves your nurture logic while taking advantage of HubSpot's automation tools.

We preserve subscription status and consent. Opt-in states and subscription types carry over to HubSpot's subscription model, so prospects who opted out stay unsubscribed and your marketing stays compliant — including across the Salesforce sync where relevant.

Superwork runs migrations as part of a fixed monthly subscription with no one-off project fee, cancellable anytime — separate from your HubSpot license. Talk to sales for a quote scoped to your data volume and complexity.