Optimizely / Episerver to HubSpot migration

An Optimizely to HubSpot migration moves your website off Optimizely CMS — formerly Episerver — and rebuilds it on HubSpot Content Hub, HubSpot's CMS (rebranded from CMS Hub in 2024). Pages, content blocks, media, navigation and forms are recreated on HubSpot, with 301 redirects preserving every URL. This covers both current Optimizely CMS and legacy Episerver sites.

Most Optimizely and Episerver migrations take 6–12 weeks, depending on page count and design complexity. As enterprise sites tend to have many page types, content blocks and templates, the work usually sits at the upper end. We confirm a timeline after auditing your site.

We migrate pages and page types, content blocks (rebuilt as reusable HubSpot modules), media and assets, navigation and menus, and forms and CTAs. We also carry over SEO metadata and structured data and set up 301 redirects for every URL across both Optimizely CMS and legacy Episerver.

Yes. We set up 301 redirects from every old Optimizely and Episerver URL to its new HubSpot page, carry over page titles, meta descriptions and schema, and preserve your URL structure where possible so rankings and traffic hold steady through the move.

Yes. We rebuild Optimizely content blocks as reusable drag-and-drop modules on Content Hub, so your marketers can update pages, assemble new layouts and publish content themselves — without developers or the complexity of the Optimizely editor.

Superwork runs migrations as part of a fixed monthly subscription with no one-off project fee, cancellable anytime — separate from your HubSpot license. Talk to sales for a quote scoped to your site and content needs.